Privacy Policy

1. Information we collect

We may receive your name, email address, phone number and project details when you contact us or request a consultation. As you browse, measurement tools may collect page views, interactions, traffic referrals, cookie identifiers and device and browser information. Avoid including sensitive information in messages or forms.

2. How we use information

We use contact information to answer inquiries and coordinate services. We use browsing data to understand website usage, improve content and user experience, and measure campaign results.

3. Google Analytics

The website uses Google Analytics 4 to report visits and interactions. Google may use cookies and identifiers to distinguish visits and process browser, device and activity information. Google Analytics 4 does not log or store IP addresses.

Google information about data handling

4. Microsoft Clarity

We use Microsoft Clarity to understand website navigation through heatmaps and session replays, which may show clicks, scrolling and interactions. Clarity may use cookies and technical device and browser information. Microsoft processes this data under its policies and service settings.

Information about data collected by Clarity

5. Meta Pixel and advertising

We use Meta Pixel to measure the effectiveness of Facebook and Instagram ads, attribute visits and actions to campaigns, and create advertising audiences. It may send Meta information about pages viewed and browsing events, cookie identifiers, IP address and browser and device information. Events sent depend on the integration settings.

Meta may associate this information with your Facebook or Instagram account and use it under its privacy policy, including to personalize ads. Your Meta ad preferences let you manage some of these uses.

Meta Privacy Policy

Meta ad preferences

6. Cookies and your choices

You can block or delete cookies in your browser and use its tracking controls. Deleting cookies does not prevent new cookies if you keep browsing without blocking them. You can install the Google Analytics opt-out browser add-on and manage your Meta ad preferences. These options may limit measurement and do not necessarily delete previously collected data.

Google Analytics opt-out browser add-on

7. Providers and retention

Google, Microsoft and Meta receive data associated with their tools. They may process it in other countries under their policies. Analytics retention periods depend on each service’s settings; contact information is retained according to inquiry and service needs and applicable obligations.

8. Privacy requests and contact

To ask about your data or request access, correction, deletion or an objection to its use, email info@willbuildersgroup.com or call (813) 882-6299. We will handle requests under applicable law and may need to verify your identity. For data managed directly by providers, you can also contact their privacy channels.

9. Changes to this policy

We may update this policy to reflect changes to the website or the tools we use. We will publish the updated version on this page with its revision date.